| ID | 018493 |
| Call Number | CHARSEC/Datta, M. |
| Title Proper | Brand Equity : Paradigm Shift in Firm Valuation |
| Language | ENG |
| Author | Datta, M. |
| Publication | 1997 CHARSEC 27. |
| Description | Pp 940 - 943 |
| `In' analytical Note | P7799 |
| Journal Source | P7799 |
| Classification Number | CHARSEC |